As a dance school owner, you may have already realized the importance of being found online. Having a strong online presence is crucial for any business, and dance schools are no exception. One of the best ways to increase your online visibility is by getting your dance school on Google Maps. In this blog post, we’ll discuss how you can achieve that.
Google Maps is one of the most popular navigation apps, with more than one billion active users worldwide. It is a powerful tool that enables people to find businesses, including dance schools, quickly and easily. Being on Google Maps can help you:
Google Maps can help you reach new customers, who are searching for dance schools in your area. By listing your business on Google Maps, you can make it easier for people to find you, and increase your visibility online.
Being on Google Maps can help improve your credibility as a dance school owner. When people search for dance schools, they often look for businesses that are listed on Google Maps. Having a presence on Google Maps can make your business look more legitimate and trustworthy.
Google Maps can help your customers find your dance school easily. By providing accurate and up-to-date information about your business, such as address, phone number, and hours of operation, you can help your customers plan their visit to your dance school.
Now that you know why it’s important to be on Google Maps, let’s discuss how you can get your dance school listed.
The first step to getting your dance school on Google Maps is to create a Google My Business account. Google My Business is a free tool that helps you manage your online presence across Google, including Google Maps and Google Search. To create a Google My Business account, follow these steps:
- Go to google.com/business and click on “Start now”.
- Sign in to your Google account or create one if you don’t have one already.
- Enter your business name and address. If your dance school operates from home, you can choose to hide your address and only show the general area on Google Maps.
- Choose your business category. Select “Dance school” or “Dance studio” as your category.
- Add your phone number and website (if you have one).
- Verify your business. Google will send you a postcard with a verification code to the address you provided. Once you receive the postcard, enter the verification code in your Google My Business account to complete the verification process.
Once you have created your Google My Business account, you need to optimize your listing to make sure it is complete and accurate. Here are some tips to help you optimize your Google My Business listing:
- Add photos: Add high-quality photos of your dance school, including the interior and exterior of your building, and photos of your dance classes and performances.
- Write a compelling business description: Write a brief, yet informative description of your dance school that includes your unique selling proposition.
- Add your business hours: Make sure your business hours are accurate and up-to-date.
- Respond to customer reviews: Respond to customer reviews, both positive and negative, in a timely and professional manner.
- Update your business information: Regularly update your business information, such as your address, phone number, and website.
Customer reviews are an important factor in Google’s algorithm for ranking businesses on Google Maps. The more positive reviews you have, the higher your dance school is likely to rank. Encourage your students and their parents to leave reviews on your Google My Business listing. You can also ask for reviews on your social media pages and your website.
Using local keywords in your Google My Business listing and on your website can help your dance school rank higher on Google Maps. Local keywords are words and phrases that include your city or region, such as “dance school in [city]” or “dance classes near me.” Make sure you include local keywords in your business description, website copy, and in your Google My Business listing.
Adding a Google Maps widget to your website can help your customers find your dance school easily. A Google Maps widget is a small map that shows your business location on your website. To add a Google Maps widget to your website, follow these steps:
- Go to Google Maps and search for your business.
- Click on the “Share” button and select “Embed a map”.
- Copy the HTML code provided.
- Paste the HTML code into your website where you want the map to appear.
Getting your dance school on Google Maps can help increase your visibility online, improve your credibility, and enhance the customer experience. By following the tips outlined in this blog post, you can get your dance school listed on Google Maps and start attracting new customers today. Remember, optimizing your Google My Business listing and encouraging customer reviews are critical to ranking higher on Google Maps. Take the time to regularly update your information and engage with your customers, and you’ll see the benefits of being on Google Maps in no time.
