The VectorWeb Blog
Marketing, SEO, and website tips written specifically for dance school owners. No jargon. No fluff. Just ideas you can use.
SEOMost dance schools are invisible online. Here's the practical, no-fluff guide to outranking your local competition - even if you're starting from zero.
WebsitesYour website is either your best salesperson or your worst liability. Here's how to tell which one yours is - and what to do about it.
MarketingSeptember is the biggest enrolment month in the dance school calendar. Are you set up to make the most of it? Here's a step-by-step plan.
WebsitesWix and Squarespace are seductive. They promise professional results with zero effort. Here's why so many dance school owners eventually regret going down that road.
MarketingMost class descriptions are a list of facts. The best ones are mini sales pitches. Here's the difference - and how to write the latter.
SEOThe most underused free marketing tool for local businesses. Here's everything a dance school needs to know about Google Business Profile.
MarketingMany dance schools have a great Instagram and a terrible website. Here's why that's the wrong way round - and how to fix the imbalance.
WebsitesA £500 website sounds like a bargain. But when you factor in the students it fails to attract, it's often the most expensive decision a studio makes.
SEOLocal SEO is the art of appearing when someone nearby searches for what you offer. Here's everything a dance school owner needs to know - in plain English.
MarketingTraffic is vanity. Enrolments are sanity. Here's how to make sure your website actually turns the people who visit it into students who join.