Free Guide · Website planning

The Dance School Website Essentials

A complete planning guide for studio owners

30 pages45 min readPDF

Vector Web Design

About this guide

Most dance school websites do not fail because the design is wrong. They fail because the planning never happened. This guide puts you back in control with a clear picture of the pages your studio needs, the structure that supports them, and the small decisions that quietly drive whether a parent enquires or scrolls on.

30 pages of practical, dance-school-specific advice
Sitemap planner and 90-day action planner you can fill in
Pre-launch and post-launch checklists
Mobile, SEO, speed and accessibility essentials
Written by people who have run a dance school

Inside this guide

Every chapter, summarised.

01
Why your website matters more than you think
What your site actually does, and the mindset shift most studios miss.
02
Goals and audience
The four audiences your site serves, and how to rank them.
03
Brand essentials
Logo, palette, fonts, photography style, and tone of voice.
04
Information architecture
The right pages in the right order.
05
Sitemap planner (worksheet)
Sketch your top-level pages with prompts.
06
The homepage
What goes above the fold, and the rest of the page in order.
07
Class schedule and timetable
Non-negotiables, and the four mistakes we see weekly.
08
About and team biographies
How to write bios that build trust.
09
Trial bookings and enquiries
The shortest form that works, plus the thank-you page.
10
Photography and video
What to invest in, and the photo checklist.
11
Reviews and social proof
Where to gather them and how to use them well.
12
Pricing and policies
What to publish, and what parents need before they enrol.
13
Contact
Make it easy, make it fast, make it human.
14
Blog and news
How to write posts that actually get read.
15
Mobile experience
What to test on a real phone.
16
Speed and performance
The four wins that move the needle.
17
Local SEO for dance schools
Showing up when a parent searches near you.
18
Accessibility
Quick wins that help everyone.
19
Analytics and measurement
The three numbers that matter most.
20
Calls to action that work
Specific, visible, repeated, low-risk.
21
Pre-launch checklist
Content, function, and technical checks.
22
Post-launch checklist
Week-one and month-one priorities.
23
Your 90-day action planner
Pick three things and stick them above your desk.