Free Guide · Social media

Social Media for Dance Schools: Instagram & TikTok

The weekly habit that grows your studio's reach without the burnout

24 pages35 min readPDF

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About this guide

Most dance schools approach social media in one of two ways. They post heroically for three weeks every September, then go quiet. Or they post every other day, exhaust themselves, and wonder why none of it brings in trials. This guide offers a third path: a simple weekly habit, four kinds of content, and a way of measuring what works that doesn't involve staring at vanity numbers.

The four content pillars and the 40/30/20/10 mix that works
A two-hour weekly posting habit you can actually sustain
Vertical video rules, hooks, captions and CTAs that convert
Photography and consent done properly, with practical rules
The three numbers that actually tell you if social is working
Two worksheets: pillar audit and a 4-week content calendar

Inside this guide

Every chapter, summarised.

01
Why social media still matters
What parents look for on your feed, and why it's the decision moment.
02
The four content pillars
Show the work, show the people, teach, sell gently. The mix that compounds.
03
The weekly posting habit
A sustainable two-hour-a-week rhythm split across three days.
04
Planning monthly themes
Twelve themes you can steal, one for each month of the studio year.
05
Vertical video that actually works
Six rules for clips that stop a thumb on Instagram and TikTok.
06
Hooks, captions and CTAs
How to make people read past the first line and act at the last one.
07
Hashtags and discovery
What still moves the needle in 2026, and a starter set for UK studios.
08
Stories vs reels vs posts
Three formats, three jobs. The mix that uses each one properly.
09
Photography and consent done right
The baseline you need on file and the practical rules of thumb.
10
Repurposing one idea into five
Turn a single parent question into a carousel, reel, story, poll and blog post.
11
Instagram vs TikTok vs Facebook
Which platform deserves your effort, and which to ignore for now.
12
Working with your team and students
Who does what, plus a simple shared workflow that survives a busy term.
13
Engaging with your community
Why the first hour after posting matters, and why DMs are the new enquiry form.
14
Measuring what actually matters
The three numbers worth tracking and the ones to politely ignore.
15
The seven mistakes we see every week
Common errors that quietly stall studio accounts, and the fixes.
16
Worksheet: Content pillar audit
Tag your last twelve posts and spot what's missing from the mix.
17
Worksheet: 4-week content calendar
Plan one big post a week and pin it above your desk.