Free Guide · Operations

Pricing, Packages & Policies for Dance Schools

How to price classes, structure tiers, and communicate it all clearly

23 pages30 min readPDF

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About this guide

Pricing is the conversation most dance school owners least enjoy having. This guide is here to make it easier, fairer, and more profitable. By the back cover you will have a working model for what to charge, how to bundle it, what to write on your website, and the four short policies every UK studio needs.

UK benchmark numbers for per-class, per-term and monthly pricing in 2025
Sibling and multi-class discount rules that keep you sane
Sample wording for the four policies every studio needs
A six-paragraph price-rise letter you can lift and adapt
Pricing page checklist for your website
Two fill-in worksheets: fee structure and policy outlines

Inside this guide

Every chapter, summarised.

01
Why pricing is positioning
What your prices quietly say to parents before they meet you.
02
The three pricing models
Per-class, per-term and monthly. How to choose one and stick to it.
03
UK benchmark numbers
Real 2025 fees from real UK studios, with what drives the spread.
04
Sibling and multi-class discounts
Discount rules that reward the families you want to keep.
05
Registration and admin fees
A small annual fee for the work parents never see.
06
Costume, exam and show fees
Telegraph the numbers early and lose almost no families.
07
Trial pricing and risk-free framing
Three trial models that remove fear without losing money.
08
The four policies every studio needs
Short, plainly-worded answers to the questions every family will ask.
09
Cancellation, notice and refunds
The single most important policy you will write, with sample wording.
10
Absences and make-up classes
Three workable options, and the rules to keep your sanity.
11
Communicating a price rise
Five rules for how and when to announce a fee increase.
12
The price-rise letter, line by line
A six-paragraph template to lift, adapt and send.
13
What goes on your pricing page
The structure that converts: a specific number, three tiers, what's included.
14
The pricing page checklist
Clarity, trust and maintenance, in one page.
15
Worksheet: your fee structure
Sketch the structure you will publish next term.
16
Worksheet: policy outlines
Draft your cancellation and absence policies in plain English.