Free Resources
Free guides for dance school owners
Practical, dance-school-specific advice from the team that has built websites for studios across the UK.
10 Quick Wins to Fill Your Dance Classes
Practical, low-cost strategies you can start this week — no big budget, no tech skills required.
- Get to the top of Google without paying for ads
- A refer-a-friend system that fills classes fast
- The September surge playbook — plan it in July
- 10 actions you can start this week
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10 Quick Wins
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The Dance School Website Essentials
Everything you need to plan, build, and launch a dance school website that fills classes and builds trust. 30 pages of practical advice, exercises, checklists and a 90-day planner.
Local SEO & Google Business Profile for Dance Schools
The practical playbook for dominating local search in your town. 23 pages on Google Business Profile, reviews, location pages, schema and the monthly habits that compound.
Social Media for Dance Schools: Instagram & TikTok
A practical, no-fluff guide to Instagram and TikTok for dance school owners. 24 pages of content pillars, posting routines, vertical video tips, hooks, hashtags, consent, measurement and two worksheets to plan your month.
Email Marketing for Dance Schools
A practical email marketing playbook for dance school owners. 22 pages of templates, sequences, calendars and checklists you can paste into your tool tonight.
The September Enrolment Playbook
The complete 12-week September campaign for UK dance schools, from waitlist build to first-class follow up. 21 pages of plans, comms cadences, partnership tactics and worksheets you can fill in.
The Trial Class Playbook
A step-by-step playbook for the moments that decide whether a curious parent becomes a paying family. 22 pages of templates, scripts, and the small details that quietly close the sale.
Reviews & Reputation for Dance Schools
A practical playbook for studio owners who want Google reviews working hard, replies that win over future parents, and a calm recovery plan when a one-star lands. 22 pages of templates, scripts, and a monthly tracker.
Refer-a-Friend Programmes That Work
A practical guide to running a refer-a-friend programme that actually fills your timetable. 23 pages of offer design, reward ideas, scripts, tracking and a campaign planner you can fill in.
Pricing, Packages & Policies for Dance Schools
A planning guide for UK dance school owners on what to charge, how to bundle classes, and the short policies that prevent most parent friction. With real benchmark numbers, sample wording, worksheets and a price-rise letter template.
Brand Identity for Dance Schools
A practical guide to building a brand that feels unmistakably yours, from colour and type to tone of voice and photography. 22 pages of advice, audits, and worksheets you can fill in and pin up.
Photography & Video on a Phone for Studios
A practical, iPhone-led guide to capturing premium studio content without buying expensive kit. Lighting, framing, sound, consent, a shot list and a post-shoot system you can actually keep up with.
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